Terms & Conditions

Last updated: 30 September 2026

1. About these Terms

These Terms & Conditions ("Terms") apply to your use of the Sueve website and to every order you place on it. Sueve is a fashion brand operated by Maheka Lifestyle. In these Terms, "Sueve", "we", "us" and "our" refer to Maheka Lifestyle, operating the Sueve brand and website. "You" and "your" refer to anyone who visits the website or places an order.

Please read these Terms together with our Privacy Policy, Return & Exchange Policy, Refund & Cancellation Policy and Grievance Redressal page, which form part of these Terms. By using the website or placing an order, you agree to these Terms.

These Terms are drafted with reference to the Consumer Protection Act, 2019, the Consumer Protection (E-Commerce) Rules, 2020 and their amendments, the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and applicable GST laws. Nothing in these Terms limits any right you have under applicable Indian consumer protection law.

2. Business information

  • Brand: Sueve
  • Legal business / entity: Maheka Lifestyle
  • GSTIN: 24ABWFM2419C1ZB
  • Registered address: Second Floor, Shed No. 24, Darshan Industrial Co-Operative Society Limited, Bamroli Road, Near Komal Circle, Surat, Gujarat – 394210, India
  • Customer support: hello@shopsueve.com, [CUSTOMER SUPPORT PHONE — PENDING] (Monday to Saturday, 10:00 AM to 6:00 PM)

Maheka Lifestyle is the GST-registered supplier of all products sold on the Sueve website.

3. Using the website

You may use the website to browse, learn about and buy Sueve products for your personal use. You agree to use it lawfully and not to:

  • provide false, inaccurate or someone else's information;
  • place fraudulent orders or misuse payment methods, discount codes or Cash on Delivery;
  • interfere with the website's security or operation, or attempt unauthorised access to any part of it;
  • use bots, scrapers or automated tools to copy content, prices or product data;
  • upload or send anything unlawful, harmful, defamatory, obscene or infringing;
  • buy products for commercial resale without our written consent.

We may suspend access, cancel orders or refuse service where we reasonably believe these Terms are being misused. If we cancel a prepaid order, you will receive a refund as set out in our Refund & Cancellation Policy.

4. Eligibility

To place an order you must be legally able to enter into a binding contract under Indian law, which generally means being at least 18 years old. If you are under 18, you may use the website only with the involvement and consent of a parent or legal guardian.

5. Accounts

You can place an order without creating an account. If you choose to create one, you are responsible for keeping your login details confidential and for activity under your account. Tell us promptly at hello@shopsueve.com if you think your account has been used without your permission.

6. Your information

You agree to provide accurate and complete information when you order, including your name, phone number, email, and billing and delivery addresses with PIN code. We use your information as described in our Privacy Policy.

7. Products, images and colour

We try to describe and photograph every product as accurately as possible. Colours may appear slightly different depending on your screen, lighting and device settings. Fabrics, prints, dyes and hand-finished details can vary slightly from piece to piece. Measurements are approximate, and we recommend checking the size guide before ordering.

Minor variations of this kind are not treated as defects. However, if a product you receive is materially different from its description or images, it is covered by our Return & Exchange Policy as an incorrect or misrepresented product, and your consumer rights are not affected.

8. Availability

All products are subject to availability. Showing a product on the website does not guarantee it is in stock. If a product you ordered becomes unavailable after you place your order, we will tell you and cancel that item, and refund any amount you have paid for it to the original payment method.

9. Prices, taxes and GST

Prices are shown in Indian Rupees (INR). Whether a price includes GST is stated on the product page and at checkout, and the full amount payable, including any applicable taxes and charges, is shown at checkout before you pay.

Tax invoices are issued by the GST-registered supplier, Maheka Lifestyle (GSTIN: 24ABWFM2419C1ZB), and contain the particulars required under applicable GST law.

If a product is listed at an obviously incorrect price because of a technical or typographical error, we may cancel orders placed at that price. If we do, we will tell you and refund any amount paid in full to the original payment method.

10. Promotions and discounts

Discount codes and promotions are subject to the terms shown with them, such as validity dates, eligible products, minimum order values and whether they can be combined with other offers. Discounts cannot be exchanged for cash. Where we show a discounted price alongside a previous price, the comparison will be presented truthfully and in line with applicable law. We may withdraw a promotion if it is being misused.

11. Placing and accepting orders

When you place an order, you make an offer to buy the products in it. You will receive an order confirmation, which confirms that we have received your order. Your order is accepted when the products are dispatched to you.

We may decline or cancel an order before dispatch, for example if a product is unavailable, there is a pricing error, we cannot verify payment or delivery details, or we reasonably suspect fraud or misuse. If we do, we will tell you and refund any amount you have paid to the original payment method.

12. Payment

You can pay using the available payment methods displayed at checkout. Sueve offers:

  • Prepaid orders: paid online at checkout. Payments are processed through the website's checkout by the relevant payment service provider.
  • Cash on Delivery (COD): paid when your order is delivered, where COD is shown as available at checkout for your order.

We may need to confirm COD orders with you by phone or message before dispatch. We may limit or decline COD for an order where we reasonably suspect misuse, for example repeated refusal of COD deliveries.

13. Cancellations, returns, exchanges and refunds

You may request a return of an eligible full-price product within 7 days from the date you receive your order, subject to our Return & Exchange Policy. Eligible full-price products can also be exchanged for a different size within 7 days of delivery, subject to availability. Approved product returns are refunded as Sueve store credit. Sale and discounted products are final sale and cannot be returned, refunded or exchanged. Coord sets can only be returned or exchanged as a complete set. Prepaid orders cancelled before dispatch, orders cancelled by Sueve and duplicate payments are refunded to the original payment method. Cancellations and refunds are covered in our Refund & Cancellation Policy. None of this affects your rights for damaged, defective, incorrect or misrepresented products.

14. Delivery

Sueve ships across India. Orders are intended to be dispatched within 7 days of being placed. This is a dispatch timeline, not a delivery date. Any shipping charges applicable to your order are shown at checkout before you pay. Further delivery terms will be set out in a separate Shipping & Delivery Policy. [SHIPPING CHARGES, DELIVERY TIMELINES AND COURIER DETAILS — PENDING]

15. Intellectual property

All content on the website, including the Sueve name and logo, product designs, prints, photographs, videos, graphics, text, page layouts and code, is owned by or licensed to Maheka Lifestyle. It is protected by applicable intellectual property laws.

You may view and share website content for your personal, non-commercial use, such as sharing a product link. You may not copy, reproduce, modify, republish, sell or use any content, product photographs, designs or the Sueve name or logo for commercial purposes, or in a way that suggests an association with or endorsement by Sueve, without our prior written permission.

If you believe any content on the website infringes your rights, please contact us through the details on our Grievance Redressal page.

16. Reviews and content you share

If you send us, or publish on our website, reviews, photos, comments or other content, you confirm that it is your own, honest and accurate, and does not infringe anyone's rights. You give Maheka Lifestyle a non-exclusive, royalty-free permission to display that content on the Sueve website and in connection with Sueve. We will ask for your consent before using your photos or name in advertising.

We do not publish fake reviews, and we do not edit reviews to change their meaning. We may remove content that is unlawful, abusive, irrelevant or misleading, or that contains personal information.

17. Third-party services

The website runs on Shopify. Payments, deliveries and some other services are provided by third parties. Links to third-party websites, such as social media, are provided for convenience. We are not responsible for the content or practices of those websites, and their own terms and privacy policies apply to your use of them.

18. Website availability

We aim to keep the website available and accurate, but it may occasionally be unavailable or contain errors because of maintenance, updates or events outside our control. We may change or discontinue products or features of the website at any time. This does not affect orders we have already accepted.

19. Limitation of liability

To the extent permitted by applicable law, Maheka Lifestyle is not liable for indirect or consequential losses arising from your use of the website, and our total liability in connection with an order is limited to the amount you paid for that order.

Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law. This includes our responsibility for defective, damaged, incorrect or misrepresented products, for deficiency in service, and for any unfair trade practice under the Consumer Protection Act, 2019.

20. Events outside our control

We are not responsible for delays or failure to perform caused by events beyond our reasonable control. These include natural disasters, epidemics, government action, strikes, transport or network disruptions, and failures of third-party systems. If such an event affects your order, we will tell you. If we cannot fulfil it, we will cancel it and refund any amount you have paid to the original payment method.

21. Changes to these Terms

We may update these Terms from time to time. The updated Terms will be posted on this page with a new "Last updated" date. Orders are governed by the Terms in effect when the order was placed.

22. Governing law and jurisdiction

These Terms are governed by the laws of India. Subject to your rights described below, courts at Surat will have jurisdiction over disputes arising from these Terms.

Nothing in this section limits your right to file a complaint before the appropriate Consumer Disputes Redressal Commission under the Consumer Protection Act, 2019, including where you reside or work, or to approach the National Consumer Helpline.

23. Grievances and contact

For questions or complaints, please see our Grievance Redressal page or Contact Us.

  • Customer support email: hello@shopsueve.com
  • Customer support phone: [CUSTOMER SUPPORT PHONE — PENDING]
  • Grievance Officer: Devanshi, Grievance Officer, hello@shopsueve.com, [PHONE — PENDING]
  • Address: Maheka Lifestyle, Second Floor, Shed No. 24, Darshan Industrial Co-Operative Society Limited, Bamroli Road, Near Komal Circle, Surat, Gujarat – 394210, India